Chinas New Consumers: Social Development and Domestic Demand Elisabeth Croll

ISBN: 9781134220533

Published: September 1st 2006

ebook

384 pages


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Chinas New Consumers: Social Development and Domestic Demand  by  Elisabeth Croll

Chinas New Consumers: Social Development and Domestic Demand by Elisabeth Croll
September 1st 2006 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 384 pages | ISBN: 9781134220533 | 5.53 Mb

Exploring Chinas consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of Chinas new consumers.Combining economicMoreExploring Chinas consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of Chinas new consumers.Combining economic trends with the author s anthropological background, China s New Consumers details the livelihoods and lifestyles of Chinas new and evolving social categories who, divided by wealth, location and generation, have both benefited from and been disadvantaged by the past two decades of reform and rapid economic growth.

Given that consumption is about so much more than shopping and spending, this book focuses on the perceptions, priorities and concerns of Chinas new consumers which are an essential part of any contemporary narrative about Chinas domestic market. Documenting the social consequences of several decades of rapid economic growth and the new interest in all-round social development, Chinas New Consumers will be of value to students, entrepreneurs and a wide variety of readers who are interested in social trends and concerns in China today.



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